“Since adding Powerfleet®, our business grew, our fleet grew, however, our need for trailers did not grow proportionately, due to the increased utilization that tracking helped provide.”
Tim Parker
Vice President of Service Operations
Forward Air
Forward Air Corporation is a leading provider of time- definite surface transportation and related logistics services to the North American air freight and expedited LTL market. In 2007, Forward Air began deploying the Powerfleet trailer tracking devices across its LTL trailer fleet, supporting deliveries through its central hub in Columbus, Ohio and 11 regional hubs to 85 cities across North America. Since implementation of the system began, Forward Air has grown its core business and added three new business groups.
“Forward Air added new services such as intermodal drayage, pool distribution, expedited truck load operations, and a door-to-door offering- Forward Air Complete,” explains Tim Parker, Forward Air’s Vice President of Service Operations. “These new services required equipment to be placed at customer locations and to occasionally be pulled by non-FAF power units. The visibility and control of our equipment was significantly reduced. Adding Powerfleet Track-and-Trace improved visibility at every location.”
After initially using Powerfleet to react to questions about how their trailers were being used, the company’s application of the system evolved with more active use, removing the need for manual yard checks. As a result, identification of misused assets became more efficient, and the manpower dedicated to daily monitoring of each site’s inventory was reduced.
Operations managers at each of Forward Air’s 85 local stations use Powerfleet to perform yard checks at their locations, as well as at customer yards that belong to their pool. The Powerfleet FleetView platform website dormancy reporting capabilities are then used to help identify excess trailers that can be eliminated from their pool.
In 2010, Forward Air began replacing their existing Powerfleet tracking devices with Powerfleet’s new Track-and-Trace product. Benefits of the low-cost device include the ability to ping for trailer location on demand, which is critical to locating stolen assets or other moving targets. With an up-to-date trailer position, drivers on trailer search missions can be routed directly for pick up, saving valuable hours of service and fuel costs dedicated to hunting for misplaced units. Maintenance budgets have also benefited from the addition of the new devices due to ease of installation and battery replacement, plus the assistance it provides maintenance managers in scheduling service.
After initially using Powerfleet to react to questions about how their trailers were being used, the company’s application of the system evolved with more active use, removing the need for manual yard checks. As a result, identification of misused assets became more efficient, and the manpower dedicated to daily monitoring of each site’s inventory was reduced.
Operations managers at each of Forward Air’s 85 local stations use Powerfleet to perform yard checks at their locations, as well as at customer yards that belong to their pool. The Powerfleet FleetView platform website dormancy reporting capabilities are then used to help identify excess trailers that can be eliminated from their pool.
In 2010, Forward Air began replacing their existing Powerfleet tracking devices with Powerfleet’s new Track-and-Trace product. Benefits of the low-cost device include the ability to ping for trailer location on demand, which is critical to locating stolen assets or other moving targets. With an up-to-date trailer position, drivers on trailer search missions can be routed directly for pick up, saving valuable hours of service and fuel costs dedicated to hunting for misplaced units. Maintenance budgets have also benefited from the addition of the new devices due to ease of installation and battery replacement, plus the assistance it provides maintenance managers in scheduling service.
The benefits of Track-and-Trace have extended to Forward Air’s customers as well. Forward Air customers can access the VIP website to monitor the location and security of their loads.
“The quick set up and intuitive format of the VIP website has allowed us to extend the value of the product directly to our customers,” added Parker. “Our customers can log in to the website and view their specific information to help them better manage their equipment and utilization levels. We also rarely have to burden our customers with manual yard checks. Instead, the customers are empowered to quickly ascertain their equipment and utilization levels.”
Powerfleet has helped Forward Air improve their trailer fleet utilization by 15%, while also improving bottom line performance by an estimated $500,000 per year.
Powerfleet transforms the way organizations manage mobile business assets — like forklifts, cargo trailers, and connected cars. Our technologies control, track, analyze, and optimize hundreds of thousands of these assets all over the world. We help organizations be safer, improve efficiency, and cut costs.
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